Kathaliss, the essence of direct marketing

Kathaliss defines lead generation as "a vital business process through which logical steps are taken to acquire qualified sales leads". Lead generation is vital not only for the recruitment of new customers but also for the retention of existing customers.

Based on many years' practical experience in this field, Kathaliss has developed a logical 7-step process which aims to maximise lead generation through direct marketing activities.

All customised projects undertaken by Kathaliss incorporate these 7-steps, each of which contributes to determining a clear business solution. A full outline of the process is given to customers in advance, and a full set of deliverables produced.