At Kathaliss, we attribute special attention to our existing customers since we strongly believe in the value of lasting and satisfying business relationships. However, maintaining one's position as a trusted business partner requires carrying out carefully focused customer retention activities.
Based on our experience in this area, Kathaliss has developed a series of tasks which together will seek to maximise the returns from your existing customer base.
A Retention Marketing project would typically consist of:
- Screening and profiling your customer database
- Analysing past and future revenues
- Exploring the use of different marketing tools
- Designing an appropriate direct marketing campaign
- Coordinating, following-up and reporting
Too often existing customers are overlooked in the lead generation process. Therefore Kathaliss will help you to build a lead generation strategy which will allow you to easily manage your ongoing direct marketing activities to this target audience.
Interested in undertaking a Retention Marketing project? Submit your enquiry here.